May 18, 2012: The Residential Cleaning Connection
The Residential Cleaning Connection
News, Networking & Events for the Cleaning Professional
May 18, 2012 - Vol 3, Issue 10
|ARCSI Industry Partners Resources|
Join us in Chicago, Mar. 31.
From the Executive Director
Your Membership is Enhanced by Your Involvement!
of you have heard me utter this phrase on more than one conference
call, but I sincerely believe it. Right now in the life of ARCSI, the
phrase has never been more appropriate.
feel it is safe to say there are more members involved in ARCSI
activities than at any time in our ten year history. I am not talking
about passive participation by simply attending a teleconference or
webinar, or opening and reading this newsletter. I am talking about roll
up your sleeves, high energy, hands on involvement.
our Board of Directors, to our Convention Education Committee to our
Member Retention Committee, to our monthly new and prospective member
webinar, to regional meetings, to our new synergy groups, to our Vendor
Committee, to our research task force, and the list just keeps growing,
members are driving our association. Your ideas on how to improve our
association are non-stop, but it is not just your ideas. It is your
willingness to take time from your business to implement those ideas
that are helping our association to grow in so many different ways.
those of you that are saying, "That sounds great Ernie, but I have
employee issues, screaming customers, cash flow problems, and my
daughter has her heart set on going to a college I can't afford. Who has
time to get involved?" It is not a matter of having time, we all have
the same 24/7/365, it is a matter of making time. Be it 10 minutes a
month, 10 minutes a day, a day or two a month, or a day or two a year,
we need your involvement. The side benefits are you'll have some fun and
the connections you make will help your business. I guarantee it.
thanks to all of you who are currently serving on one of our
operational committees or special task forces. We couldn't do it without
you. Things like conventions and webinars and member outreach calls
don't just happen. Someone gets involved!
|Dawn Raffler of Clarkston Cleaning in Clarkston, MI, won the $200 gift card to Morton's Steak House in Chicago!|
Dawn completed her 2012 ARCSI Cleaning Convention commitment form at the ELC and has already registered for the Convention!
Note: The winner of the video contest will be announced on Monday.
Do you love ARCSI? Do you love talking to people? ARCSI is looking for a
group of volunteers to head up our member outreach efforts. As part of
the integral Member Retention Committee, you'll be contacting new
members as well as those we've not heard from for a while to say hello
and ask how ARCSI can help them.
Time commitment is 1-2 hours per month. If you are interested, contact Chris Zimmer at firstname.lastname@example.org 614-547-0887.
Have your joined ARCSI
in the last 30 days? Are you getting the MOST out of your membership?
What can ARCSI provide to help your improve and grow your residential
cleaning business? Maybe you are not yet a member, but are considering
Join us Saturday, May 19
at 10:30 am Eastern/7:30 am Pacific for the ARCSI New Member Webinar.
During this live event, hosts Dee Strickland and Gosia Baran will walk
you through how to make the most of your ARCSI membership. We'll talk
about education and networking, but also the vast Member Resource
Library and how ARCSI can help you grow your residential cleaning
Click here to register now!
On May 14, 2012, in Chamber of Commerce et al v. NLRB,
District Judge James E. Boasberg of the U.S. District Court for the
District of Columbia enjoined the National Labor Relations Board's
(NLRB) representation case rules (commonly referred to as the "quickie
election" or "ambush election" rules) because of a lack of a quorum of
three Members acting on the final rule.
Citing the U.S. Supreme Court's decision in New Process Steel,
the court noted that: "At the end of the day, while the Court's
decision may seem unduly technical, the quorum requirement, as the
Supreme Court has made clear, is no trifle."
The court also
noted in granting plaintiffs' motion for summary judgment:"According to
Woody Allen, eighty percent of life is just showing up. When it comes to
satisfying a quorum requirement, though, showing up is even more
important than that. Indeed, it is the only thing that matters-even when
the quorum is constituted electronically. In this case, because no
quorum ever existed for the pivotal vote in question, the Court must
hold that the challenged rule is invalid."
The court did not
reach the plaintiffs' challenge to the final rule on myriad grounds.
Instead, the court reached only their first contention: that the rule
was adopted without the statutorily required quorum.
The court emphasized that its ruling need not necessarily spell the end of the final rule for all time.
|Planning for the 2012 ARCSI Cleaning Convention is well under way and the Convention website is being updates regularly. |
week, check out pictures of past conventions, videos from members on
why they are looking forward to this year's event and links for things
to do while you're in Chicago. You can find it all here, under the tab "Fun Stuff"!
Board member, Membership Committee Chair and frequent presenter Derek
Christian will review the steps you must take to develop and implement a
successful marketing plan for your residential cleaning business.
Members will leave with implementable take-aways that will get them on
the road to efficient, effective marketing. |
marketing plan lets you know when you need to market and to whom and
tracks the results of your efforts. Properly executed, a well-designed
marketing plan can lead to phenomenal growth in your company. This is a
can't miss webinar for all ARCSI members!
misclassification continues to be an issue throughout the US, and the
Department of Labor (DOL) is stepping up efforts to fine employers who
are classifying workers as independent contractors when they should
really be employees.|
The latest judgement, to the tune of $501,893.44, was incurred by a Chicago-based residential cleaning company resulted
from investigations conducted by the department's Wage and Hour
Division, alleged violations of the Fair Labor Standards Act's minimum
wage, overtime and record-keeping provisions, a release from the
Department of Labor said.
Part of the suit, file by the DOL,
alleged that the company misclassified 75 current and former cleaning
employees as independent contractors and willfully failed to pay them
for all hours worked.
Click here to read the entire article.
|Looking for something to set you apart from the competition? How about the ARCSI Residential Cleaning Seal of Excellence?|
for the ARCSI Residential Cleaning Seal of Excellence is free to all
ARCSI members and identifies your company as professional and ethical -
one consumers can trust.
To qualify for the ARCSI Residential Cleaning Seal of Excellence you must:
1. Have been in business for at least 2 years,
2. Provide ARCSI with a certificate of insurance,
3. Completed at least 5 hours of continuing education over the past year,
4, Complete criminal background checks on all employees, and
5. Agree to abide by the ARCSI Code of Ethics.
Meet all of these qualifications? Apply for the Seal of Excellence today!
Seal holders can use the Seal logo on their marketing and websites and
every member receives a press release announcing their achievement sent
to local media.
Click here to download you application now.
Congratulations, you are now one of the first certified Home Cleaning Technicians in the world.
The knowledge you have learned will help you to provide the "Best in
Class" service to your clients. Now it is time to think of ways to use
your certification in marketing.
First, shout it to the world; do not be shy about it!
I would recommend you build a page on your website that explains what
the certification is and that you had to pass a 160-question test
proving your knowledge. Include an outline of the table of contents from
the manual to let them know all things you learned about and were
tested on. Then put a big star burst on the top of every page of your
website, something like "the only company with Clean Trust Certified
Cleaning Technicians in our city or state" and link that to your new web
page on your certified HCTs. Make visitors want to click on it learn.
Next, send out a press release.
ISE has created some press release templates to help you with this.
Send these press releases to every publication in your market. I like
business publications. Here in Cincinnati we have a publication called
the Business Courier, and they have a section called "People on the
Move" that shows promotions and job changes. Gaining a "first in the
world certification" is worthy of a mention in this section.
Finally, call some reporters especially of smaller niche publications. Owner Shawn Christian of My Maid Service Dallas called Living Magazine and pitched his story;
they decided it was perfect for their upcoming Spring issue. The best
part is, this was not a paid advertisement; this is FREE press! Below is
an example of a story My Maid Service Dallas received in Living
Magazine after Shawn called the magazine and pitched his story. They
decided it was perfect for their upcoming Spring issue. This was not a
paid advertisement, this was free press.
Most importantly, you're a certified expert. Show off your knowledge.
Go through your class manual page by page for ideas. Use your
expertise in your newsletter or as a way to get clients to link to more
information. For example, you can put a big link on your site that says
"Have you ever wondered why your granite counter tops feel gritty after
you clean them? Click here to learn why." That link would then go to a
page or blog article that tells them what you learned on proper granite
care and how this is just one paragraph of knowledge from the 80 page
manual from your HCT class: "If you want a cleaner that really knows the
right way to take care of your home, call us for more information."
This would also work great as a weekly Facebook or email campaign. After
3 or 4 weeks of explaining the solution to some of the most difficult
questions in cleaning, your customer will know you are a true expert.
Click here for a list of upcoming HCT Certification courses.
Association of Residential Services International | 7870 Olentangy River Rd | Suite 300 | Columbus | OH | 43235