2010 ARCSI / ISSA Convention & Education Conference

   November 9-13, 2010

   Orlando, Florida

   Click HERE  to Register!

  Official ARCSI Headquarters Hotel: 
   Double Tree Resort International Drive 
  10100 International Dirve   (407) 352 - 1100 
  Special ARCSI Rate: $129 (Promo Code - ARCSI)
To make your reservations at the Doubletree now, CLICK HERE.
Do you need a roommate for the 2010 Convention? Click here to make a request.

Two Optional Indepth "Bonus Sessions" Added to Friday Convention Schedule

Bonus Session #1 
1:00 - 5:00 PM Doubletree Resort Hotel
Marketing & Forecasting, Understanding the Numbers that Drive Your Business!
Presented by Derek Christian, My Maid Service
This session will be hands on learning on how to build a complete business plan starting with understanding the numbers the drive your business. This is not a quick over view of marketing ideas but holistic view of your entire company and what factors make you grow or shrink.

We will share an easy to use business planning tool that will allow business owners to see what would happen to their sales if they could change these numbers so they can get a complete picture of their business. Everyone will get to take this tool home with them for use in their day to day business. 

Once we understand the factors that drive your business, we will dive into each one. We will discuss ways to keep current customers longer and how to sell more to your current customers.

Next we will move into how to get more leads in and how to convert more of those leads into on-going customers. We will use real marketing materials from those attending the session to bring these principles to life. 

 Derek Christian is the owner of My Maid Service which has grown by an average of 30% every year for the last 3 years and now has 41 employees despite being located in Cincinnati, OH which is a smaller market with 10.5% unemployment during this recession. Before purchasing My Maid Service, Derek spent 12 years in Market Strategy and Planning for Procter & Gamble which is the world’s largest advertiser and is considered by most to be the best consumer brand builder in the world.

To Register for this Session Click Here

Bonus Session #2
1:00 - 5:00 PM Doubletree Resort Hotel
Social Media and The Internet As A Business Tool for Planning & Profit
Presented by Scott Kindberg, www.scottkindberg.com and A Helping Hand Residential Cleaning Professionals

Scott will leverage his expertise in both social media and as an owner of a residential cleaning company to help you build your social media strategy. Scott will cover:

1. "Supercharge My Profile"
Scott will walk the attendees through tips & techniques on getting
their social media networks like Facebook, Twitter, Linkedin, Google
profile, and more "supercharged" to be ranked for search engines,
prospects, and online networking.

2. "Blogging For Dollars"
This session will take the attendees through the details of how to
build a Blog that brings in consistent traffic, then the traffic is
turned into customers. We will go through SEO tips, techniques, and
how customizing your blog sets up your blog for success.

3. "Email Marketing Excellence"
By Guest Speaker, Debbie Sardone. The Maid Service Coach
Debbie will address the attendees on how to run a profitable email marketing
campaign every time. Debbie will cover tips & techniques that will help
drive up sales and online community brand awareness.

4. "Profiting by Partnering"
During the final hour Scott will share with the attendees how
collaborating with others of similar interest and location can
multiple their online presence and their pocket book. I will have
stats and real world results of how this has taken place.

To Register for this Session Click HERE

Lee Cockerell, author of "Creating Magic" to Keynote Saturday Session

(Columbus, OH)  ARCSI Convention Chair Dee Strickland, A Zing Zap Cleaning Service, announced today that Lee Cockerell, (www.leecockerell.com) former Executive Vice President of Operations for Walt Disney World Resort® will by the association’s keynote speaker on Saturday, Nov. 13.

Lee’s address to the ARCSI convention delegates will be "YOU Can Create Magic Too!” His address will deal with providing leadership in your company and the differences between management and leadership. The event will be held at the Doubletree Resort Hotel – International Drive in Orlando, FL.

Lee Cockerell retired as the Executive Vice President of Operations for the WALT DISNEY WORLD® Resort in Lake Buena Vista, Florida, a position he held for ten years. His responsibilities encompassed a diverse mix of operations, which included 20 resort hotels with over 29,000 Guest rooms, 4 theme parks, 3 water parks, 5 golf courses, a shopping village & nighttime entertainment complex, a sports & recreation complex, and the ancillary operations support functions. The Resort serves millions of guests each year and employs 58,000 Cast Members.  Click the book for video of Lee......

One of Lee’s lasting legacies was the creation of Disney Great Leader Strategies which continues on as the primary resource for developing the 7000 leaders at Walt Disney World. Lee is now dedicating his time to public speaking.

He authored Creating Magic - 10 Common Sense Leadership Strategies From A Life At Disney - Based on the principles taught at the World Renowned Disney Institute®, a book on leadership, management and service excellence which was published in 2008 and is now available in ten languages. Lee also performs leadership and service excellence consulting for organizations as well as the Disney Institute.

For complete bio click HERE

Moody's Insurance to Sponsor Welcome Reception for 2010
ARCSI 2010 Convention Chair, Dee Strickland announced to today that long time ARCSI Industry Partner Moody's Insurance will be the host sponsor for the Convention Welcome Reception on Tuesday, Nov. 9th.

"Moody's has always been very supportive of ARCSI.  Our Welcome Reception always kicks off our Convention week.  It's a time to see old friends and make new ones, and having "old ARCSI friends" Mike Marley and Laura Bianchini of Moody's hosting this event is wonderful," Stickland said.


2010 ARCSI Convention and Education Conference Schedule

Tuesday, Nov. 9  ISSA Education Day, Open to ARCSI Members - for topics & schedule click HERE  ARCSI Ambassadors "New Member & First Timer" Welcome & Orientation  ARCSI "Welcome Reception" for All attendees and "Meet the Vendors" tables	2010 Convention Sponsors   President's Reception     Welcome Reception
Wednesday, Nov 10 8:45 am - 9:45 am  ISSA Featured Session:  "The Challenge of Change"  Presenter: Joe Theisman Drawing from personal experience, Joe Theismann knows how to deal with the Challenge of Change. On November 18, 1985, he was on top of his game—a two-time Pro Bowl player and the most productive quarterback in the history of the Washington Redskins. Later that evening, he found himself in a hospital bed with a compound fracture to his leg, shattering both his career and his boyhood dream. At age thirty-five, he faced starting over in both his personal life and professional career. In this stirring presentation, you’ll learn how to tackle change by keeping a positive mental outlook and committing to a vision that guides you to the top. 10:00 am - 11:00 am -  You're The CEO, Act Like It! Speaker: Alonzo Adams, CEO of Busy Bee Cleaning Company. As owner of a residential cleaning company, you are pulled in countless directions every day. This session will help you define what is important to the growth and management of your company and help you stay focused on these issues. 10:00 AM Show Floor Opens.  Visit the ARCSI Booth #959.  Back by popular demand our "One on One" in booth Coaching sessions with ARCSI members and industry partners. Click here for information on the Coaches.  11:15 am – 12:45pm Session Break-Outs Track A: The 13 Week Business Turnaround! Presenter: Renee O'Brien, Sharp Chip Consulting Spinning your wheels, money slipping through your fingers, feeling like you are fighting a losing battle with a stubborn costly problem? Whether you have dozens of nagging headaches or just one nasty one Renee O’Brien will bring her over 11 years of experience turning businesses around, and help you see your business from a different perspective. You will learn the formulas, numbers and trends that can help you identify serious problems early, and get them solved quickly. Come with your problems and leave with an organized plan to turn your business around in just 13 weeks. Track B: So You Think You’re Green? Presenters: Amy Boggs, Sparkling Palaces, Maria Skokan, Nature’s Essence Green Cleaning, and Bill Balek, ISSA. Join ISSA’s Bill Balek for a legislative update on all things green. Amy Boggs and Maria Skokan will present best practices in Green Cleaning. Track C: Software Users’ Groups Presenters: Representatives from MaidEasy, ServiceCEO and Thoughtful Systems will answer your questions and tell you how to get the most out of your software programs. 8:00 pm – 10:00pm ARCSI Annual Meeting & Roundtable Discussions Join your ARCSI Board of Directors for their brief installation, followed by roundtable discussions on the industry’s most important topics.	Supporting Sponsors     For information regarding 2010 Convention Sponsorships Click HERE  or Contact: Ernie Hartong, Executive Director 614-547-0887 ernie@arcsi.org
Thursday, Nov. 11 8:30 am –9:45am ISSA Keynote Speaker Presenter: Former British Prime Minister Tony Blair Tony Blair served as Prime Minister of Great Britain and Northern Ireland for nearly a decade—from May 1997 to June 2007. He was also the leader of Britain's Labour Party (1994 to 2007) and the Member of Parliament for Sedgefield, England (1983 to 2007). 10:00 am –11:30am Session Break-Outs Track A: Marketing Panel Presenters:Derek Christian (My Maid Service), Ray Mace (Royal Maids) and Lanette Richmond (Life Maid Easy) Join our experienced panel to get effective marketing ideas for all budgets that you can implement today. Topics will include print, direct mail, radio, TV, and internet. Track B: Hiring Employees Presenter: Bill Gelderman, The Steering Group Different companies need different hiring tools. Learn the right techniques for hiring both cleaners and office staff. Track C: Technology Utilization Presenters: Christine McDannell, Social Starfish; Jean Hanson, MyHouseCleaningBiz.com; Daron Tandberg, White Glove Cleaning; and Scott Kindberg, A Helping Hand. Join this panel of presenters to learn how Facebook, Twitter, YouTube and your e-mail can be working for you to grow your business. Also learn about other technology products like Skype and Automatic Response that can make your marketing more productive. 11:45 am – 12:45pm Direct Mail and Printed Materials Marketing Presenter: Joy Gendusa, CEO, Postcard Mania If you enjoyed Joy’s presentation on our July Teleconference, her "live” presentation is even more exciting! ARCSI Booth #959 on the Show Floor - Special "One on One" Coaching 5:00 - 7:00 PM: Special "Cleaning for A Reason" Reception CLEANING FOR A REASON PARTNER THANK YOU & GUEST RECEPTION It's Free, joins us for cocktails & appetizers, drawings and give-aways! Partner Spotlight, Big News & Updates Doubletree Resort Hotel- International Dr. Open to all convention attendees and guests.
Friday, Nov 12 7:30 am – 8:30am Cleaning for Heroes "Salute to Veterans” Breakfast 8:45 am – 9:45am Employee Law Panel Presenters: Joan Spencer, Dept. of Labor; Steve Lloyd, Ethos HR. OSHA, Workers’ Comp, and hiring/firing issues raise daily questions for residential cleaning company owners. Get those questions answered at this session. 10:00am – 11:30am Session Break-Outs Track A: Free Resources to Grow Your Residential Cleaning Company Presenters: Debbie Sardone, The Maid Coach and Kevin Atto, San Diego Pro Cleaning. Tap into free, easy resources to grow your business. Track B: Pricing & Value Presenter: Gary Goranson, Workenders, Inc. Are you charging the right price for the service you provide, or are you under-valuing your benefit to homeowners? Find out at this informative session. Track C: Cost Estimates – The Residential Walkthrough Advantage and Phone Estimates Presenters: Sharon Cowan, Cleaning Business Consulting Group, and Sharon Tinberg, Rags To Riches How confident are you in providing both telephone and in-person estimates to new clients? Attend this session to learn how to accurately estimate a job. 7:30 pm – ARCSI President’s Reception & Awards Ceremony ARCSI Ambassadors Silent Auction & Raffle ARCSI Booth #959 "One on One" Coaching Sessions
Saturday, November 13 9:00 am – 10:30am You Can Create Magic Too! Presenter: Lee Cockerell, former Executive Vice President of Operations for Walt Disney World Resort® Learn exactly what you must do to be perceived as a great leader. Learn why you must understand the big difference between management and leadership. Learn how to practice great leadership that will ensure you leave a legacy. Learn about the free fuel we all have and don't use enough Learn four simple ways to set your organization apart in the eyes of your customers and your employees. Learn why the customer does not come first. Learn the most important leadership behavior that will ensure success for you in all parts of your life. Saturday, Nov. 13 10:45 am – 12:30pm Session Break-Outs Track A: Know Your Numbers: Beginning Accounting Presenter: Candy Kaufman, Complete Custom Cleaning Maid Service Financial statements can be scary, especially if your background is in cleaning, not in business. But it is critical for you to understand the basics in order to establish, grow, and maintain your residential cleaning company. Candy will provide some simple spread sheets and tools for you. Track B: Advaced "Numbers You Need to Know" Presenter: John Schwery, Former Merry Maids Franchise owner, and developer of the MaidEasy Software System What makes your business money? Where could you trim and not lose quality? As you grow these and other important questions will be answered in this session. John will also talk about how to get the most from QuickBooks and how to use QuickBooks reports and systems. Track C: Construction and Foreclosure Cleaning Presenter: Sharon Cowan, Cleaning Business Consulting Group and Peter Clarke, Advanced Cleaning Concepts If you are either interested in or looking to move into these profitable and fast-paced cleaning areas, this session is for you. Enjoy Orlando!